TY - JOUR T1 - Why Does Mutual Fund Advertising Work? <em>Some Complementary Evidence</em> JF - The Journal of Index Investing SP - 55 LP - 60 DO - 10.3905/jii.2010.1.1.055 VL - 1 IS - 1 AU - John A. Haslem Y1 - 2010/05/31 UR - https://pm-research.com/content/1/1/55.abstract N2 - The basic question this article asks is: why does mutual fund advertising work? The article concludes that advertising by larger mutual funds attracts investors with below-average financial literacy who find the investment decision process overwhelming.TOPICS: Passive strategies, in portfolio Management, wealth management ER -