RT Journal Article SR Electronic T1 Why Does Mutual Fund Advertising Work? Some Complementary Evidence JF The Journal of Index Investing FD Institutional Investor Journals SP 55 OP 60 DO 10.3905/jii.2010.1.1.055 VO 1 IS 1 A1 John A. Haslem YR 2010 UL https://pm-research.com/content/1/1/55.abstract AB The basic question this article asks is: why does mutual fund advertising work? The article concludes that advertising by larger mutual funds attracts investors with below-average financial literacy who find the investment decision process overwhelming.TOPICS: Passive strategies, in portfolio Management, wealth management