PT  - JOURNAL ARTICLE
AU  - John A. Haslem
TI  - Why Does Mutual Fund Advertising Work? <em>Some Complementary Evidence</em>
AID  - 10.3905/jii.2010.1.1.055
DP  - 2010 May 31
TA  - The Journal of Index Investing
PG  - 55--60
VI  - 1
IP  - 1
4099  - https://pm-research.com/content/1/1/55.short
4100  - https://pm-research.com/content/1/1/55.full
AB  - The basic question this article asks is: why does mutual fund advertising work? The article concludes that advertising by larger mutual funds attracts investors with below-average financial literacy who find the investment decision process overwhelming.TOPICS: Passive strategies, in portfolio Management, wealth management