RT Journal Article
SR Electronic
T1 Commentary: Marketing Hype versus Investment Strategy
JF The Journal of Index Investing
FD Institutional Investor Journals
SP 12
OP 16
DO 10.3905/jii.2015.6.1.012
VO 6
IS 1
A1 David M. Blitzer
YR 2015
UL https://pm-research.com/content/6/1/12.abstract
AB The current ETF buzzword is “smart beta.” ETF issuers and investors talk about smart beta, complain about the term, and rarely agree on what it means. The noise surrounding smart beta confirms that marketing hype has come to index investing.TOPICS: Exchange-traded funds and applications, in portfolio management